Another aspect of my job was to improve the Marketing for the hire side of the business. The first thing I did was redesign the hire guide, from a black and white 20 page in-house built booklet, to 70+ pages full colour hire guide. I set about gathering and producing content, photographs and layouts for the Hire Guide, collaborating across the business and with suppliers and manufactures, archived sign off and budget. Delivering it in Print and Digital download it provided and more engaging and better organised representation of the hire business, with a successful increase in sales and Company awareness.
